THE SUMMARY
Moon Dog Brewery partnered with Adviser Social Agency to boost their online sales during a challenging lockdown period.
Through advanced digital marketing strategies and in-house developed creatives, we successfully generated $87,879 in sales, achieving an impressive 13x ROAS (Return on Ad Spend).
The client was absolutely thrilled with the results, particularly given the extraordinary circumstances.
THE GOALS
- Improve the social media marketing strategy
- Leverage the existing database and online community
- Drive targeted traffic using Facebook and Instagram Ads
- Utilise remarketing campaigns to maximise conversions
- Track conversion value and ROI accurately
- Continuously optimise campaigns to increase profitability
THE STRATEGY
- Built a full sales funnel: From brand awareness to final purchase
- Extensive split testing: Hundreds of creative and audience variations were tested across each stage of the funnel
- Smart audience segmentation: Based on online activity and engagement behaviour
- Highly effective creatives: Single Image Ads were used to deliver the right message to engaged shoppers at the right time
- Ongoing analysis and optimisation: Daily monitoring and adjustments to improve performance and scale efficiently
THE RESULTS
